Brief: Lollipop Peoples' rights suck. In the UK School Crossing Patrollers are expected to be on their feet, work in all sorts of weather, and take on the responsibility of keeping children safe, all for a very low salary. Create a campaign to get people to sign a petition to increase their salary.
Research: Most salaries for School Crossing Patrollers is very low and not enough to live off of. They therefore rely on other members of the household or other sources of income to get by.
Concept: If they can't live off of their current salary, they will have to pick up odd jobs to get by - in eye-catching Lollipop uniform of course.
Lollipop People will appear in public spaces to gain attention and direct people to the petition. To make it more interesting than just signing a piece of paper, we have set up physical and online 'Tip Jars' where people can place a token to pledge their support for their local Lollipopper.
Posters showing the Lollipop people working in their extra jobs and will be placed in OOH spaces for reach across the UK.
Social Media posts will keep track of and direct to the petition, as well as share when a Lollipop person appears somewhere as part of the in-person petition. People can interact and show support with #CrossThe PayGap.
For people who can't access the petition in person, the website hosts an online version of the Tip Jar.
