I had previously worked with art gallery and art supply shop, Helensburgh Art Hub to create and schedule social media posts. So, when they decided to expand their business to include a new brand called Front Room Gallery, they reached out to me to write a statement that could be shared on their social media and in their local newspaper to explain the change.
The statement was posted on Helensburgh Art Hub's social media pages with a slightly reworded version posted on the new Front Room Gallery pages.
You can read it in full below.
You might notice things look a little bit different at the Helensburgh Art Hub. We have some exciting changes coming to our shop, including a fresh new look for our shop front.
We have worked hard over the past few years to create an inclusive space that celebrates the artwork of some amazing local artists, whilst also connecting small businesses and makers with local shoppers. We have held many great workshops with a wide range of people within the community; and this has been an integral part of who we are as a social enterprise and is something we will continue to provide.
Thanks to the hard work of everyone at the Art Hub and all the wonderful support from our customers, we have grown from strength to strength and are now at a point where it makes sense to rebrand and divide the different elements of our business. We will continue running workshops, and you will still be able to buy from our lovely range of gifts and art supplies within the Helensburgh Art Hub.
But we will now be working with artists and selling artwork through the new and exciting Front Room Gallery. This is an amazing step for us, as we will be able to better focus on serving our two different audiences – those buying artwork and those buying gifts and art supplies. And with two separate websites and social media pages, it will be easier for you to keep up with the things you are interested in.
The Front Room Gallery will be run in partnership with the Helensburgh Art Hub and will help fund even more amazing workshops and support us in meeting our business goals. You can find both Helensburgh Art Hub and Front Room Gallery under the same roof (we haven’t moved!) and you will see signage for both businesses on our shop front.
We’re excited about our renewed look and hope you stop by to see us soon!